15 Tips for Effective Communication -from Philanthropy411 Blog
by Enrique Mendizabal on May 30, 2011
Kris Putnam-Walkerly outlines some key tips for developing an effective communication strategy -internal and external. Here are her headlines -the full article is here: 15 Tips for Effective Communication.
First of all she argues that a strategic communication plan should have:
- An internal communications plan
- An external communications plan
And they should include the following 13 components:
- Measurable goals and strategies
- Target audiences
- Identification of the message “frame”
- Key messages and persuasive strategies
- Opportunities and barriers for reaching key audiences
- Communications activities
- Communications vehicle
- Crisis communications
- Implementation plan
- Monitoring and evaluation
- Timing considerations
- Staffing
- Budget
There are a few more of these guidelines in the manuals and toolkits section of this blog.
Tags: Budget, communication, effective, evaluation, evidence, external, goals, Impact, Influence, information, internal, Kris Putnam-Walkerly, M&E, manual, message, monitoring, policy, research, Staff, strategic, target audience, toolkit
From: Resources and links
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Glad you found the blog post and 15 tips helpful!