Kris Putnam-Walkerly outlines some key tips for developing an effective communication strategy -internal and external. Here are her headlines -the full article is here: 15 Tips for Effective Communication.
First of all she argues that a strategic communication plan should have:
- An internal communications plan
- An external communications plan
And they should include the following 13 components:
- Measurable goals and strategies
- Target audiences
- Identification of the message “frame”
- Key messages and persuasive strategies
- Opportunities and barriers for reaching key audiences
- Communications activities
- Communications vehicle
- Crisis communications
- Implementation plan
- Monitoring and evaluation
- Timing considerations
- Staffing
- Budget