In this post, Julie LaFrance from the Think Tank Initiative, reflects on some of the lessons the programme has learned in supporting think tanks. She argues that greyer flexibility from donors (and the various contractors they use) is necessary to support think tanks in a way that suits their own interests and possibilities. Important lessons for any 'demand-driven' initiative.
Posts tagged ‘communications’
The last three WonkComms events considered the ‘why’, ‘what’, ‘how’ and ‘where’ of think tank communications. This event turned its attention to ‘who’ – the human resources think tanks can call on for their communications, what skills are needed to progress in the sector and how to develop them.
The previous post suggested that this can be achieved by working through three steps: a) what should get done, b) who is best placed to do it, and c) empowering those who are best placed to do it to do it.
To answer the first question, the post examined what an informed content strategy looked like. And before we dive into step b, let’s consider first why we even need a content strategy.
What can think tanks do to control -or manage- the quality of their research, communications and management? I offer a few ideas in this post: some tested and some to be tested. From in-house to outsourcing as well as networks and relying on good old practice.
In this event, co-organised by On Think Tanks and IEP in Peru, we ask think tanks' audiences how they prefer to access information and knowledge. A politician, a journalist, and a researcher provide their opinions and experiences to inform think tanks' strategies.