This is the fourth in a series of blogs looking at the challenges of ‘digital disruption’ and ODI’s strategy in responding to them. The first blog set the scene, and the second and third outlined in more detail two planks of ODI’s strategy, namely, ‘being there communications’ and ‘cradle to grey content’. This blog looks at the final strand of ODI’s strategy, ‘reusing the wheel’ (as opposed to reinventing it): the free (or cheap) digital content, technology and tools that can improve the quality and delivery of all communications products.
Posts tagged ‘content’
This is the third in a series of blogs looking at the challenges of ‘digital disruption’ and ODI’s strategy in responding to them. The first blog set the scene, and the second outlined in more detail one of three planks of ODI’s strategy: ‘being there communications’. If ‘being there’ outlines the channel the message is delivered through, this blog looks at the content of the message itself, and how the Internet is changing the format of the message and time horizons for which a message can be relevant.
In the first blog in this series on digital strategy, I introduced some of the challenges that ODI and other think tanks are responding to in dealing with ‘digital disruption’. This blog outlines in more detail one of three planks of ODI’s response to this, which we’ve termed ‘being there communications’. This is an attempt to bring a more strategic vision to digital distribution of communications outputs by explicitly linking efforts to be heard and found.
Responding to digital disruption of traditional communications: three planks to ODI’s digital strategy
This first blog in a series on digital strategy and how it has developed at ODI introduces key issues the strategy is responding to, and why it is so important for a think tank like ODI.