In this post, Mallory Clyne, at The North-South Institute, directly challenges the idea that corporate websites may be on their way out. Instead, she argues that they are going through a renaissance and can even challenge the mighty social media.
Posts tagged ‘online’
James Georgalakis, from the Institute for Development Studies, argues that institutional websites can demonstrate credibility and allow users to explore the organisation's products and services, but must always be clear and geared towards the users' needs.
The ODI digital strategy, first outlined in a series of blogs for onthinktanks.org, was awarded Online Strategy of the Year 2012 at the prestigious Digital Communications Awards, held in Berlin on Friday. ODI beat off competition from multinational corporations and specialist digital agencies to claim this major award. This post is based on the speech give to the jury and explains very succinctly what the strategy is and where/why it has worked.
What social media and digital tools are think tanks using in their work? Views from a short clinic at the Think Tank Initiative Exchange 2012
What is the state of play for the use of digital tools in African, Asian and Latin American think tanks? A clinic I ran at the Think Tank Initiative Exchange 2012 in Cape Town found a good range of experiences with numerous tools and left me feeling positive that think tanks aren’t sticking their head in the sand in the face of the changes wrought by ‘digital disruption’ (at least for the self-selecting think tanks in the room).
Social media is disrupting traditional media and conventional approaches to public communication. Platforms such as Twitter offer a timely and low-cost way for think tanks to disseminate and discuss their ideas and findings, and potentially to broaden their audiences. Are they seizing the opportunities offered by social media?
A few weeks ago we did a quick bit of research on which UK think tanks had the most Twitter followers (this was for the main corporate Twitter feed).