In this post, Mallory Clyne, at The North-South Institute, directly challenges the idea that corporate websites may be on their way out. Instead, she argues that they are going through a renaissance and can even challenge the mighty social media.
Posts tagged ‘online’
James Georgalakis, from the Institute for Development Studies, argues that institutional websites can demonstrate credibility and allow users to explore the organisation's products and services, but must always be clear and geared towards the users' needs.
The ODI digital strategy, first outlined in a series of blogs for onthinktanks.org, was awarded Online Strategy of the Year 2012 at the prestigious Digital Communications Awards, held in Berlin on Friday. ODI beat off competition from multinational corporations and specialist digital agencies to claim this major award. This post is based on the speech give to the jury and explains very succinctly what the strategy is and where/why it has worked.
What social media and digital tools are think tanks using in their work? Views from a short clinic at the Think Tank Initiative Exchange 2012
What is the state of play for the use of digital tools in African, Asian and Latin American think tanks? A clinic I ran at the Think Tank Initiative Exchange 2012 in Cape Town found a good range of experiences with numerous tools and left me feeling positive that think tanks aren’t sticking their head in the sand in the face of the changes wrought by ‘digital disruption’ (at least for the self-selecting think tanks in the room).
Michael Harris from New Think Tank has posted and interesting analysis on the use (or not) of twitter by think tanks in the UK. There are also some interesting comments made to the post it self that are worth having a look.
His basic argument is that think tanks are missing an opportunity: they are only using twitter to announce events or publications but not to engage and debate with their publics (peers, audiences, staff, etc.). This is an interesting proposition but it could be argued that this Twitter is not the best tool for this and that others may be better (Nick Scott wrote about this in his posts on Digital Disruption).
Also interesting is that his analysis ‘proves’ that the link between visibility and influence is not direct: they find rather low Twitter presences for well known and influential think tanks. And the RSA may in fact be described as a the ‘least think tank’ of the list at it is rarely participates in active policy influence.
Other interesting results: 71% of the top 300 staff and associates users have less that 500 followers, there are no women in the top 10 and only 7 in the top 50 (although as they point out this may reflect the composition of the industry itself), younger staff may be over-presented as a result of their more active use of Twitter, etc.
Originally posted on Guerilla Policy:
Social media is disrupting traditional media and conventional approaches to public communication. Platforms such as Twitter offer a timely and low-cost way for think tanks to disseminate and discuss their ideas and findings, and potentially to broaden their audiences. Are they seizing the opportunities offered by social media?
A few weeks ago we did a quick bit of research on which UK think tanks had the most Twitter followers (this was for the main corporate Twitter feed). The ‘winners’ were Chatham House (19,320 followers), The RSA (18,597) and the new economics foundation (18,214). There were also some well-known think tanks with surprisingly small Twitter presences, such as Reform (2,357), The Centre for Social Justice (1,881) and The Institute of Economic Affairs (1,383). The full list of 35 think tanks can be found in an earlier post here.
Since then, we’ve also looked at individual think tank staff, fellows and associates for nearly 50 think tanks (comprising 1,385 people in total). We included fellows and associates because there is no consistent definition of think tank people and some think tanks effectively use this as an alternative staffing model. We didn’t include advisory boards or trustees. The full list has been posted in instalments on this blog, with the top 50 here. The methodology was pretty rough and ready: we just checked whether the individuals had a Twitter account that they use as part of their think tank work (inevitably this means that we’ll have overlooked a few people who don’t identify any organisation in their Twitter bio or use the platform frequently, but then again this also means that they are unlikely to be prominent or regular tweeters).