On this last post from the series on EU Think Tanks and Twitter, Luca Barani focuses on the main challenges to measure how influential is an EU think tank on Twitter. It presents a small case study on the communication activities of the Brussels Think Tank Dialogues, an influential annual policy forum.
Posts tagged ‘twitter’
The ODI digital strategy, first outlined in a series of blogs for onthinktanks.org, was awarded Online Strategy of the Year 2012 at the prestigious Digital Communications Awards, held in Berlin on Friday. ODI beat off competition from multinational corporations and specialist digital agencies to claim this major award. This post is based on the speech give to the jury and explains very succinctly what the strategy is and where/why it has worked.
Michael Harris from New Think Tank has posted and interesting analysis on the use (or not) of twitter by think tanks in the UK. There are also some interesting comments made to the post it self that are worth having a look.
His basic argument is that think tanks are missing an opportunity: they are only using twitter to announce events or publications but not to engage and debate with their publics (peers, audiences, staff, etc.). This is an interesting proposition but it could be argued that this Twitter is not the best tool for this and that others may be better (Nick Scott wrote about this in his posts on Digital Disruption).
Also interesting is that his analysis ‘proves’ that the link between visibility and influence is not direct: they find rather low Twitter presences for well known and influential think tanks. And the RSA may in fact be described as a the ‘least think tank’ of the list at it is rarely participates in active policy influence.
Other interesting results: 71% of the top 300 staff and associates users have less that 500 followers, there are no women in the top 10 and only 7 in the top 50 (although as they point out this may reflect the composition of the industry itself), younger staff may be over-presented as a result of their more active use of Twitter, etc.
Originally posted on Guerilla Policy:
Social media is disrupting traditional media and conventional approaches to public communication. Platforms such as Twitter offer a timely and low-cost way for think tanks to disseminate and discuss their ideas and findings, and potentially to broaden their audiences. Are they seizing the opportunities offered by social media?
A few weeks ago we did a quick bit of research on which UK think tanks had the most Twitter followers (this was for the main corporate Twitter feed). The ‘winners’ were Chatham House (19,320 followers), The RSA (18,597) and the new economics foundation (18,214). There were also some well-known think tanks with surprisingly small Twitter presences, such as Reform (2,357), The Centre for Social Justice (1,881) and The Institute of Economic Affairs (1,383). The full list of 35 think tanks can be found in an earlier post here.
Since then, we’ve also looked at individual think tank staff, fellows and…
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Another request for support in updating the Wikipedia page on think tanks. I could do it (and have) but it would defeat the purpose of Wikipedia if I did it alone. Can I encourage you, avid onthinktank readers to give it a go. There is also a page in Spanish.
Wikipedia is still one of the main drivers of traffic to this site every day. So online readers are using the site for information about think tanks. Whatever your views on its reliability, the site matters.
Similarly, on the right column of this think tank there are a number of RSS feeds coming out of delicious. Any document or page tagged with Think Tank , Communications + Research, Knowledge Management, or YouTube videos related to think tanks or evidence based policy. You can contribute to these lists by adding your resources to the feeds.
And do not forget Twitter. If you find anything worth sharing, please do not hesitate to let me know. Not just information related to the study of think tanks but also announcements from think tanks (new jobs, appointments, new projects, etc.). Just tweet: @onthinktanks and check out the lists and suggest any updates.