Branding COVID-19: a name, a logo and a slogan

29 July 2020

In times of pandemic, everything goes faster: from our perception of how time passes (we are already in July!), to the production of scientific knowledge, through the way language is transformed. The word “coronavirus” has formally existed since the 60s, but we are building an entire new dictionary of words and expressions around it to try and capture what we are going through (and we are going through a lot).

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