July 26, 2018


Short course: Writing for policy impact

start date: October 2, 2018 1pm UTC end date: October 9, 2018

A rigorous and well-written research publication is one of the most important think tank products. Publications come in different shapes and sizes – such as reports, working papers, policy briefs or books. But there are basic good practices that every research and communication professional should follow for all written outputs.

This course will teach you these good practices. Specifically, it will help you to: understand the different types and purposes of think tank publications; tell a story about your research that will engage your readers; write concisely to communicate your ideas and messages effectively; and use simple design tactics to highlight important information.

Who it is for

Research and communications staff responsible for producing research publications that seek to have policy impact.

Course outline

Background note

  • Why publications are important and how users experience them.
  • The value of style guides and publication policies.
  • How to develop a communications strategy.

Webinar one: How to develop a policy brief

  • What are policy briefs and who are they for?
  • How to write and design one.
  • How to use them effectively.

Webinar two: Blogging 101

  • What are blogs and who are they for?
  • What is different about writing online content.
  • Different think tank blogging formats to consider.

Personal task

The personal task for this course will include an editing exercise and some practice refining recommendations and writing compelling summaries.

Key dates 

Webinar one: Tuesday 2 October 2018, 1pm UTC
Webinar two: Tuesday 9 October 2018, 1pm UTC


The course costs GBP 75.

For an optional fee of GBP 30, your personal assignment will be reviewed by the trainer and you will receive a certificate of completion.


Join the webinar by registering through Eventbrite below.

Registration closes: Monday 1 October 2018. 

Before signing-up, please review our terms and conditions.

If have any questions, please contact us at [email protected]


Carolina Kern has over 10 years’ experience working for development and humanitarian organisations, helping them to design, manage and raise the profile of projects and programmes. She has excellent skills in programme management, research and communications, and has worked for bilateral donors, the UN and think tanks across health, governance, humanitarian and food security portfolios.

Carolina collaborated in the development of a research communications workshop while at the Overseas Development Institute where she worked as the Communications and Network Manager for the Humanitarian Policy Group. She is now based in Kenya working as a strategic communications consultant for a range of clients including UNICEF, the Overseas Development and Médecins Sans Frontières. She has previously worked for as a communications adviser within the Office of the Special Representative of the Secretary General in South Sudan and as a programme manager for the Australian Department for International Development.