For the first time in Africa, learn how to gather personal stories and how to use them for communications, public relations and insights!
Stuart Rothgiesser will lead a two-day training to provide the necessary skills and knowledge in collecting and using autobiographical stories for a wide variety of purposes.
The training is targeted at content producers (advertising professionals, videographers, journalists, copywriters, PR and advocacy professionals) and research practitioners (NGOs, marketing and social sciences).
By the end of this training, participants will learn:
- What makes for a good story?
- Story collection practice:
- How to build rapport
- Using your intuition (listening for the silences)
- Empathetic listening
- The ethics of story collection: incl. permissions – what they are and how to obtain them
- Using personal stories for communications, change and advocacy:
- Communications campaigns that use personal storytelling
- Communications products (podcasts, videos, animation and more) that use personal stories
- Storytelling for change: facilitation and training using personal storytelling
- And much, much more!
The training will be conducted by Stuart Rothgiesser, founder and MD of Roth Communications, along with special guests.
Stuart has been working with personal stories since 2008, when he co-founded Share a Story, an online personal story compendium. He holds a Masters degree in Social Anthropology and is a very experienced communications professional.
He has trained, consulted to and facilitated business storytelling for some of the world’s largest NGOs, Fortune 500 companies and government.
When:
Capetown:
June 28 – 29, 2017 and July 12 – 13, 2017 (two trainings)
Johannesburg:
July 26-27, 2017
Durban:
AUG 2-3, 2017
Investment:
R3,200 (R3,000 early bird if payment received ten days before course starts).
Includes course booklet, tea, coffee and Certificate of Completion.
Bookings and queries:
Email [email protected] or phone +27 21 813 9689. Invoices can be issued upon request.