Effective communication is central to being a successful think tank or advocacy group. It is a critical part of shaping policy and practice. To ensuring that research is relevant. That evidence and analysis gets to decision-makers when they need it, and how they need it.
Each unit consists of one two-hour long webinar, a forum discussion and a takeaway resource (such as key points or key tools). Most units also have the option of submitting an exercise for personal feedback.
Join us for Unit 2: How to combine channels and tactics to achieve maximum impact
Webinar date: 22 May
This unit will:
- Demonstrate why communications is not all about channels, and explain why when you’re a hammer, everything looks like a nail.
- Provide an overview of the ‘pyramid of engagement’ approach using real examples from award winning UK think tank IPPR & think tanks in East Africa.
- Explain how you can use the media to amplify your message.
Facilitator: Richard Darlington
Exercise: Included in this unit, focus on audience mapping.
You can register for as many individual units as you want. Check out what’s next.