September 19, 2017

Event

Cutting-edge communications for research and policy: Writing better copy and how ‘longform’ can survive the digital age

start date: October 31, 2017 end date: November 13, 2017

Effective communication is central to being a successful think tank or advocacy group. It is a critical part of shaping policy and practice. It ensures that research is relevant and helps evidence get to decision-makers when they need it, and how they need it.

Each unit in our long course, Cutting-edge communications for research and policy, has been specially crafted by our trainers to focus on a particular aspect of strategy, channels or MEL in think tank communications. Participants will walk away with a comprehensive set of resources to help them put their learning into practice.

Join us for Unit 5 and learn more about: Writing better copy and how ‘longform’ can survive the digital age

Webinar date: 31 October

This part of the course will:

  • Explain why publications remain so important.
  • Teach you how to write more engaging copy in a range of formats, including for the web.
  • Provide an overview of some key policies to have in place for effective publication production (style guidelines, publication policies, etc.).
  • Give you an overview of options for publishing publications online (e.g. microsites, interactive publications, etc.).

Trainer: Carolina Kern 

Exercise: Included in this unit, focusing on synthesising and writing recommendations.


You can register for as many individual units as you want. Check out what’s next.