Cutting-edge communications for research and policy: Writing better copy and how ‘longform’ can survive the digital age

Organised by On Think Tanks
Location Online
Start date 19 June 2018
End date

Effective communication is central to being a successful think tank or advocacy group. It is a critical part of shaping policy and practice. To ensuring that research is relevant. That evidence and analysis gets to decision-makers when they need it, and how they need it.

Each unit consists of one two-hour long webinar, a forum discussion and a takeaway resource (such as key points or key tools). Most units also have the option of submitting an exercise for personal feedback.

Join us for Unit 6: Writing better copy and how ‘longform’ can survive the digital age

Webinar date: 19 June

This unit will:

  • Teach you how to write more engaging copy in a range of formats, including for the web.
  • Provide an overview of some key policies to have in place for effective publication production (style guidelines, publication policies, etc.).
  • Give you an overview of options for publishing publications online, including microsites and interactive publications.

Facilitators: Carolina Kern

Exercise: Included, focusing on synthesising and writing recommendations.


You can register for as many individual units as you want. Check out what’s next.