The Nuffield Trust is an independent health think tank. We aim to improve the quality of health care in the UK by providing evidence-based research and policy analysis and informing and generating debate.
The Web and Data Visualisation Officer is a crucial new role within the Nuffield Trust’s communications team, delivering the day-to-day maintenance of our high-profile website and working with researchers and communications professionals to present and visualise data – from charts and graphics to shareable images for social media.
A central part of this role is the day-to-day maintenance and updating of the Nuffield Trust’s website. Key responsibilities include:
- With support and guidance from the wider communications team, uploading content for our reports, events, interactive data and other activities, including creating ‘Spotlight’ areas on our website to showcase content areas, and curating our homepage to ensure our work is regularly profiled. This will require you to become proficient in using our Content Management System, Bolt.
- Being the main point of contact for staff on the Nuffield Trust website, contributing the website and digital elements to communications plans and activities for report launches and other projects.
- Regularly checking and updating the website to ensure that content is up to date and accessible.
- Checking and moderating comments on our website and emails into the website inbox, consulting with senior members of the communications team and alerting content authors of new comments that need responding to.
- Implementing our search engine optimisation and paid search marketing activities.
- Working with the Editorial and Content Manager and/or Deputy Director of Communications to develop strategies to enhance and improve our new website.
Data visualisation/ design
This role will bring together our data visualisation work, creating graphics and charts in-house for much of our work, and co-ordinating external suppliers on larger projects. Key responsibilities will include:
- Creating clear and accessible charts, graphs and other data visualisations in the Nuffield Trust brand, either to accompany digital outputs such as blogs and longform reports or as projects in their own right. This will involve:
- Working with researchers to identify the best type of visualisation for their analysis – this may be a chart, a series of graphics or an interactive tool.
- Recreating charts created by researchers in the relevant Nuffield Trust branding.
- Uploading data visualisations to the Nuffield Trust website and working with the Media and Public Affairs Officer to promote them on social media.
- Working with external agencies to develop bespoke visualisations from time to time.
- Creating simple shareable graphics for use on our social media channels. These will often be to present research findings and data, but you will also need to provide simple graphics for other purposes, such as to promote events and job vacancies.
- Working with colleagues across the organisation, develop ideas for simple and clear ‘explainer’ content for our website on issues from NHS funding and finances to the health and social care workforce.
- With support from the Editorial and Content Manager, devising strategies for improving the accessibility and clarity of our presentation of data across the organisation.
Analytics and social media
The postholder will be required to provide regular updates to the Director of Communications on the performance of our website and social media profile, and will play a supporting role on managing our social media. This will include:
- Monitoring and reporting on the Nuffield Trust website and social media using Google Analytics and other analytic tools, identifying patterns of use and developing strategies to improve our content.
- Working with the Media and Public Affairs officer (who leads on our social media) to support our social media strategy, being the social media lead in her absence, providing shareable graphics and content for dissemination through our Twitter, Facebook and LinkedIn channels.
- Working with the Media and Public Affairs Officer to encourage staff to make best use of social media, encouraging clear, digital-friendly outputs in all our work.
Experience and skills expected of the post holder
- Experience of digital communications, in particular working with website content management systems.
- Some experience of web development and coding, including the ability to write and debug basic HTML.
- Excellent IT skills and experience in using a range of different tools and software, such as the Adobe Creative Suite – specifically Indesign, Photoshop and Illustrator, Highcharts, Microsoft Office, and Google Analytics.
- Graphic design experience, especially in creating graphics and visualisations for the web and social media.
- Excellent numeracy skills, with an ability to interpret complex datasets
- Excellent organisational and project management skills, with the willingness and ability to create and maintain internal processes and systems to ensure smooth running of projects.
- Experience of communicating complex material to a range of expert and lay audiences is desirable, with the knowledge and ability to tailor products accordingly.
- Experience of (or a clear desire to work in) communications in a research or policy based organisation.
- Creativity and an ability to turn complex data into simple and eye-catching visuals.
- An ability to work independently and to contribute as part of a team.
- Calmness under pressure and an ability to work to multiple deadlines.
- Knowledge and interest in public policy and current affairs more generally.
- A commitment to equal opportunities.