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Narrative power & collective action: conversations with people working to change narratives for social good

The articles in this series were originally published in 'Narrative Power & Collective Action', a collaboration between Oxfam and On Think Tanks. We held conversations with people across different sectors and disciplines – from activists and strategists to scientists and marketers – to learn about their work in the narrative change space. This series is a collection of these conversations. It reveals fascinating insights, stories and strategies from their day-to-day work. Whether you’re a narrative change specialist, or a front-line activist, we believe there’s a lot to learn from and be inspired by in these conversations. All conversations were edited by Louise Ball.
  1. 1

    Isabel Crabtree-Condor: the Knowledge Broker

    Isabel Crabtree -Condor is a cultural connector and bridge builder with British-Peruvian roots. As a knowledge broker she connects across different cultures, languages, and areas of work to support people to learn from each other and recognise the power of their own knowledge and know-how.... Read full article
  2. 2

    Phumi Mtetwa: the Black Feminist Queer Internationalist

    Phumi Mtetwa works for Just Associates (JASS), a global women-led feminist and human rights network of activists, popular educators, and scholars in 31 countries, helping women leaders to be more confident, organised, louder, and safer. Narratives are about invisible power: how perceptions,... Read full article
  3. 3

    Laura Ligouri: the Cognitive Scientist

    Laura Ligouri is a cognitive scientist, working on the boundary between neuroscience and psychology – between the brain and the mind. She is Executive Director and Founder of Mindbridge, a non-profit organisation that seeks to profoundly transform human rights through the action of... Read full article
  4. 4

    Elena Mejía Julca: the Creative Activist

    Elena Mejía Julca is a young social movement leader from Peru. She’s part of several activist collectives, including the leadership group of Foro Juvenil de Izquierda (Left Youth Forum), a youth collective on issues of inequality and human rights in Peru. She is one of the directors of... Read full article
  5. 5

    Ravi Amaratunga Hitchcock: the Cultural Catalyst

    Ravi Amaratunga Hitchcock created and ran Pi Studios, the award-winning entertainment arm of the ad agency WE ARE PI in the Netherlands. He is now Co-Founder of Soursop, a ‘cultural catalyst’ helping brands, publishers and broadcasters communicate with audiences through emotional... Read full article
  6. 6

    Aidan Muller: the Digital Strategist

    Aidan Muller is a journalist-turned-strategic communications and digital expert, majoring in political affairs. He has been a digital advisor in UK Government, including helping introduce social media to the Prime Minister’s Office at Number 10. He now leads Digital Strategy at Cast From... Read full article
  7. 7

    Sarah Ditty: the Fashion Revolutionist

    Sarah Ditty is Global Policy Director at Fashion Revolution, a global movement campaigning for a fashion industry that conserves and restores the environment and values people over growth and profit. Sarah has worked in social responsibility and environmental sustainability in the fashion... Read full article
  8. 8

    Nat Kendall Taylor & Nicky Hawkins: the Frame Workers

    Nat Kendall Taylor is a psychological anthropologist and CEO of the FrameWorks Institute in the US, and Nicky Hawkins is an experienced campaigner and Director of Impact at the FrameWorks Institute in the UK. The FrameWorks Institute helps non-profit organisations frame public discourse on... Read full article
  9. 9

    Thomas Coombes: the Hope-Based Communicator

    Thomas Coombes is a human rights communications strategist based in Germany. After a decade managing press relations, social media, running trainings and writing speeches in the corporate, government and NGO sectors, he founded Hope- Based Communications, a new approach to help NGOs shift the... Read full article
  10. 10

    Chioma Agwuegbo & Ibrahim Faruk: the Movement Starters

    Chioma Agwuegbo and Ibrahim Faruk are part of the Not Too Young to Run movement leadership group in Nigeria, and involved in the spin-off Ready to Run group. Chioma leads a social enterprise called TechHer NG, with a background in mainstream national and international media and... Read full article
  11. 11

    Majandra Rodriguez Acha: the Norms Shifter

    Majandra Rodriguez Acha is Co-Executive Director of FRIDA: The Young Feminist Fund. FRIDA is run by young feminist activists and supports young feminist movements across the global South. Majandra is also Co-Founder of TierrActiva Perú, a collective and national network working towards system... Read full article
  12. 12

    Sonia Jalfin: the Tech Communicator

    Sonia Jalfin is Founder and Director of Sociopúblico, a communications studio focused on public issues. She has a BA in Sociology and MSC in Media and Communications and was Head of the Culture Department at Telefé, a TV broadcaster. Sonia is a journalist and writes a regular column on... Read full article