Think tanks and communications

When thinking about communications, we advise think tanks to introduce their ideas into the public agenda and keep them there for as long as possible, maximising their chances of being present whenever a window of opportunity opens. This requires organisations to use communication channels and tools in synergy. To explain how do this effectively (and efficiently) we borrowed a concept from music and created the series "Communications as an Orchestra." The first part of this new communications series focuses on developing a communications strategy, bringing together opinions and advice from experts in the think tank communications field. The articles offer different views and approaches on how to communicate research, the different research outputs, and how communications are evolving.