When thinking about communications, we advise think tanks to introduce their ideas into the public agenda and keep them there for as long as possible, maximising their chances of being present whenever a window of opportunity opens. This requires organisations to use communication channels and tools in synergy. To explain how do this effectively (and efficiently) we borrowed a concept from music and created the series "Communications as an Orchestra." The first part of this new communications series focuses on developing a communications strategy, bringing together opinions and advice from experts in the think tank communications field. The articles offer different views and approaches on how to communicate research, the different research outputs, and how communications are evolving.
The second part of this series focuses on strategic tools for think tank communications, including audience mapping, digital tools, design, writing better copy, video, animation, data vis, events and the media. The series concludes with advice on how to assess your research communications impact.