The Baidu Institute of Marketing is a research platform focusing on the online marketing industry. It aims to bring together industry forces to promote the healthy development of the industry. In addition to Baidu's own professional marketing team, BIM works in collaboration with business schools, service agencies, well-known companies, and third party research institutions.
Areas of focus
Rating of data accuracy (find out more): Authenticated
Data sources consulted: 2016 Big Data Report on Chinese Think Tanks, Organisation´s website