Climate Action is a multimedia platform consisting of a website, newsletter and annual publication, produced in partnership with UNEP. It aims to encourage businesses and large organisations to reduce their carbon footprint, and puts forward the business case for climate change namely, that environmental responsibility can also be profitable. It is produced by Green Media Ltd., which is part of the respected Henley Media Group. Launched in Bali in 2007, enhanced for Poznan in 2008, Copenhagen in 2009, and Cancun in 2010, the fifth edition of Climate Action publication is being produced for COP17, taking place in Durban, South Africa. There will be a controlled distribution to around 30,000 key decision makers within business, government and institutional investment communities.