As the Advertising Association's think tank, Credos studies advertising. Its role, its effect and its value to UK society and the economy. As advertising's think-tank, Credos is committed to an honest appraisal of advertising, identifying its shortcomings as well as its positive features, so that industry can address its findings.
Contact details
Areas of focus
Topics of research
Geographics of focus
UK
Operating languages
English
Organisation details
Business model
For profit
Institutional affiliations
No affiliation
Year founded
2010
Age (years)
Credos
United Kingdom average
Global average
Founded by
Founders: Tim Lefroy
Founder gender: All male
Founder gender: All male
Leadership
Leader(s) (2024): Rachel Barber-Mack
Leader gender: Female Leader(s) (2023): Rachel Barber-Mack
Leader gender: Female Leader(s) (2022): N/A
Leader gender: N/A
Leader gender: Female Leader(s) (2023): Rachel Barber-Mack
Leader gender: Female Leader(s) (2022): N/A
Leader gender: N/A
Staff size
2024
Credos
United Kingdom average
Global average
2023
Credos
2021
Credos
% Female staff
2024
Credos
United Kingdom average
Global average
2023
Credos
2019
Credos
% Female researchers
2019
Credos
United Kingdom average
Global average
Organisational performance
Publications
2015
Credos
United Kingdom average
Global average
Social
Followers (2024)
Credos
United Kingdom average
Global average
Followers (2022)
Credos
Followers (2021)
Credos
Followers (2024)
Credos
United Kingdom average
Global average
Followers (2023)
Credos
Followers (2022)
Credos
Followers (2024)
Credos
United Kingdom average
Global average
Followers (2022)
Credos
Followers (2019)
Credos
Data notes
Last
updated: 07/05/2024
Rating of data accuracy (find out more) : Authenticated
Data sources consulted: Organisation´s website
Have we got something wrong?: Contact us to update this record. There is more information in the database, you can download it here.
Rating of data accuracy (find out more) : Authenticated
Data sources consulted: Organisation´s website
Have we got something wrong?: Contact us to update this record. There is more information in the database, you can download it here.