Think tank

Credos

N/A

London, United Kingdom

As the Advertising Association's think tank, Credos studies advertising. Its role, its effect and its value to UK society and the economy. As advertising's think-tank, Credos is committed to an honest appraisal of advertising, identifying its shortcomings as well as its positive features, so that industry can address its findings.

Contact details

Website:
http://www.adassoc.org.uk/credos/

Address:
Advertising Association, 7th Floor North, Artillery House, 11-19 Artillery Row, London SW1P 1RT, UK

Country:
United Kingdom

Sub-region:
Northern Europe

Areas of focus

Geographics of focus
UK
Operating languages
English

Organisation details

Business model
For profit
Institutional affiliations
Independent
Year founded
2010
Age (years)
Credos
 12
United Kingdom average
 34
Global average
 31
Founded by
Founders: Tim Lefroy
Founder gender: All male
Leadership
Leader(s) (2021): Stephen Woodford
Leader gender: Male
Leader(s) (2020): Stephen Woodford
Leader gender: Male
Leader(s) (2019): Stephen Woodford
Leader gender: Male
Staff size
2021
Credos
 23
United Kingdom average
 33
Global average
 89
% Female staff
2019
Credos
 66%
United Kingdom average
 46%
Global average
 43%
% Female researchers
2019
Credos
 66%
United Kingdom average
 32%
Global average
 35%

Organisational performance

Publications
2015
Credos
 2
United Kingdom average
 50
Global average
 159

Social

Twitter
Followers (2021)
Credos
 1,094
United Kingdom average
 33,667
Global average
 18,412
Followers (2019)
Credos
 1,005
Followers (2017)
Credos
 913
Followers (2021)
Credos
 1,483
United Kingdom average
 17,715
Global average
 14,023
Followers (2019)
Credos
 719
Followers (2019)
Credos
 1,394
United Kingdom average
 5,506
Global average
 6,394

Data notes

Last updated: 22/01/2022
Rating of data accuracy (find out more): Authenticated
Data sources consulted: Organisation´s website
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