Think tank

Credos

London, United Kingdom

As the Advertising Association's think tank, Credos studies advertising. Its role, its effect and its value to UK society and the economy. As advertising's think-tank, Credos is committed to an honest appraisal of advertising, identifying its shortcomings as well as its positive features, so that industry can address its findings.

Contact details

Website:
http://www.adassoc.org.uk/credos/

Address:
Advertising Association, 7th Floor North, Artillery House, 11-19 Artillery Row, London SW1P 1RT, UK

Country:
United Kingdom

Sub-region:
Northern Europe

Areas of focus

Geographics of focus
UK
Operating languages
English

Organisation details

Business model
For profit
Institutional affiliations
Independent
Year founded
2010
Age (years)
Credos
 11
United Kingdom average
 35
Global average
 31
Founded by
Founders: Tim Lefroy
Founder gender: All male
Leadership
Leader(s) (2019): Stephen Woodford
Leader gender: Male
Leader(s) (2018): Stephen Woodford
Leader gender: Male
Leader(s) (2017): Stephen Woodford
Leader gender: Male
Staff size
2019
Credos
 3
United Kingdom average
 52
Global average
 120
% Female staff
2019
Credos
66% 
United Kingdom average
45% 
Global average
42% 
% Female researchers
2019
Credos
66% 
United Kingdom average
32% 
Global average
34% 

Organisational performance

Publications
2015
Credos
 2
United Kingdom average
 49
Global average
 156

Social

Twitter
Followers (2019)
Credos
 1,005
United Kingdom average
 24,104
Global average
 15,113
Followers (2017)
Credos
 913
Followers (2016)
Credos
 762
Followers (2019)
Credos
 719
United Kingdom average
 1,976
Global average
 8,194
Followers (2019)
Credos
 1,394
United Kingdom average
 5,498
Global average
 6,912

Data notes

Last updated: 12/02/2020
Rating of data accuracy (find out more): Authenticated
Data sources consulted: Organisation´s website
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