As the Advertising Association's think tank, Credos studies advertising. Its role, its effect and its value to UK society and the economy. As advertising's think-tank, Credos is committed to an honest appraisal of advertising, identifying its shortcomings as well as its positive features, so that industry can address its findings.

Contact details

Website:
http://www.adassoc.org.uk/credos/

Address:
Advertising Association, 7th Floor North, Artillery House, 11-19 Artillery Row, London SW1P 1RT, UK

Country:
United Kingdom

Sub-region:
Northern Europe

Areas of focus

Geographics of focus
UK
Operating languages
English

Organisation details

Business model
For profit
Institutional affiliations
Independent
Year founded
2010
Age (years)
Credos
 13
United Kingdom average
 35
Global average
 31
Founded by
Founders: Tim Lefroy
Founder gender: All male
Leadership
Leader(s) (2023): Rachel Barber-Mack
Leader gender: Female
Leader(s) (2022): N/A
Leader gender: N/A
Leader(s) (2021): Stephen Woodford
Leader gender: Male
Staff size
2023
Credos
 26
United Kingdom average
 41
Global average
 66
2021
Credos
 23
% Female staff
2023
Credos
 69%
United Kingdom average
 51%
Global average
 50%
2019
Credos
 66%
% Female researchers
2019
Credos
 66%
United Kingdom average
 32%
Global average
 35%

Organisational performance

Publications
2015
Credos
 2
United Kingdom average
 51
Global average
 154

Social

Twitter
Followers (2023)
Credos
 1,059
United Kingdom average
 29,205
Global average
 20,011
Followers (2022)
Credos
 1,078
Followers (2021)
Credos
 1,094
Followers (2023)
Credos
 2,166
United Kingdom average
 23,415
Global average
 10,621
Followers (2022)
Credos
 1,819
Followers (2021)
Credos
 1,483
Followers (2022)
Credos
 4,637
United Kingdom average
 11,090
Global average
 16,216
Followers (2019)
Credos
 1,394

Data notes

Last updated: 22/01/2022
Rating of data accuracy (find out more) : Authenticated
Data sources consulted: Organisation┬┤s website
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