As the Advertising Association's think tank, Credos studies advertising. Its role, its effect and its value to UK society and the economy. As advertising's think-tank, Credos is committed to an honest appraisal of advertising, identifying its shortcomings as well as its positive features, so that industry can address its findings.
Areas of focus
Founder gender: All male
Leader gender: Female Leader(s) (2022): N/A
Leader gender: N/A Leader(s) (2021): Stephen Woodford
Leader gender: Male