As the Advertising Association's think tank, Credos studies advertising. Its role, its effect and its value to UK society and the economy. As advertising's think-tank, Credos is committed to an honest appraisal of advertising, identifying its shortcomings as well as its positive features, so that industry can address its findings.

Contact details

Address:
Advertising Association, 7th Floor North, Artillery House, 11-19 Artillery Row, London SW1P 1RT, UK

Country:
United Kingdom

Sub-region:
Northern Europe

Areas of focus

Geographics of focus
UK
Operating languages
English

Organisation details

Business model
For profit
Institutional affiliations
No affiliation
Year founded
2010
Age (years)
Credos
 14
United Kingdom average
 36
Global average
 32
Founded by
Founders: Tim Lefroy
Founder gender: All male
Leadership
Leader(s) (2024): Rachel Barber-Mack
Leader gender: Female
Leader(s) (2023): Rachel Barber-Mack
Leader gender: Female
Leader(s) (2022): N/A
Leader gender: N/A
Staff size
2024
Credos
 34
United Kingdom average
 25
Global average
 79
2023
Credos
 26
2021
Credos
 23
% Female staff
2024
Credos
 76%
United Kingdom average
 54%
Global average
 58%
2023
Credos
 69%
2019
Credos
 66%
% Female researchers
2019
Credos
 66%
United Kingdom average
 32%
Global average
 35%

Organisational performance

Publications
2015
Credos
 2
United Kingdom average
 51
Global average
 156

Social

Followers (2024)
Credos
 1,059
United Kingdom average
 29,550
Global average
 21,295
Followers (2022)
Credos
 1,078
Followers (2021)
Credos
 1,094
Followers (2024)
Credos
 2,482
United Kingdom average
 12,878
Global average
 12,430
Followers (2023)
Credos
 2,166
Followers (2022)
Credos
 1,819
Followers (2024)
Credos
 8,000
United Kingdom average
 19,507
Global average
 14,586
Followers (2022)
Credos
 4,637
Followers (2019)
Credos
 1,394

Data notes

Last updated: 07/05/2024
Rating of data accuracy (find out more) : Authenticated
Data sources consulted: Organisation´s website
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