{"id":1990,"date":"2011-10-03T11:45:30","date_gmt":"2011-10-03T16:45:30","guid":{"rendered":"https:\/\/onthinktanks.org\/articles\/\/"},"modified":"2016-01-26T11:49:01","modified_gmt":"2016-01-26T16:49:01","slug":"responding-to-digital-disruption-of-traditional-communications-reusing-the-wheel","status":"publish","type":"post","link":"https:\/\/onthinktanks.org\/articles\/responding-to-digital-disruption-of-traditional-communications-reusing-the-wheel\/","title":{"rendered":"Responding to digital disruption of traditional communications: \u2018reusing the wheel\u2019"},"content":{"rendered":"

In earlier blogs, +<\/span><\/span>I\u2019ve discussed one of the biggest challenges for think tanks in using the Internet: the amount of information out there that is competing for attention. As well as being a challenge, however, this also offers an opportunity. For it is this mass of content \u2013 and the tools that \u2018netizens<\/a>\u2019 and companies have created to be able to produce more of it \u2013 that can be used by think tanks to produce better communications products with less investment. This can be done in two ways:<\/p>\n

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  1. using\u00a0content<\/strong>\u00a0being made freely available by others that can help to improve the look, feel and usefulness of their communications;<\/li>\n
  2. employing free or very cheap consumer\u00a0tools and solutions<\/strong>\u00a0that don\u2019t require an IT department\u2019s support, and therefore save time and money in the process.<\/li>\n<\/ol>\n

    Reusing content that is freely accessible<\/h2>\n

    By connecting people from across the world, the Internet has provided insights into diverse lives and interests at the click of a button. Humans are a talented species, and the Internet is full of examples to prove it, where people have uploaded content that does, or says, something better than you or I could ever do\/say it. For example, on the Internet you can find:<\/p>\n