{"id":7002,"date":"2019-03-21T03:00:03","date_gmt":"2019-03-21T08:00:03","guid":{"rendered":"https:\/\/onthinktanks.org\/articles\/\/"},"modified":"2019-03-20T14:22:03","modified_gmt":"2019-03-20T19:22:03","slug":"investing-in-a-robust-public-engagement-and-communications-plan-for-indias-public-affairs-index-2018","status":"publish","type":"post","link":"https:\/\/onthinktanks.org\/articles\/investing-in-a-robust-public-engagement-and-communications-plan-for-indias-public-affairs-index-2018\/","title":{"rendered":"Investing in a robust public engagement and communications plan for India\u2019s Public Affairs Index 2018"},"content":{"rendered":"

[This article was originally published in the\u00a0On Think Tanks 2018 Annual Review.\u00a0<\/a><\/em>]<\/em><\/p>\n

The Public Affairs Index 2018 <\/span><\/a>uses data to rank Indian states on governance. 2018 was the Index\u2019s third year; it was bigger, more comprehensive and more rigorous, including 10 broad policy themes, 30 subjects and 100 indicators.<\/p>\n

The Index is an important data-driven social accountability tool to assess the quality and adequacy of public services. We, the Public Affairs Centre\u2019s Policy Engagement and Communication (PEC) team, could see the Index\u2019s potential and carefully planned a robust communication and dissemination strategy for it \u2013 what\u2019s more, we were involved in the design and production of the product from the outset.<\/p>\n

We have seen that a planned and focused intervention can lead to effective policy engagement outcomes. As the Index has evolved each year, it has occupied a position of eminence among national level studies of comparative governance in Indian states. It has attracted the attention of political leaders, policymakers, developmental economists and concerned citizens. We also tripled media interest from 2017.<\/p>\n

We had had two main communications goals: visibility and creating space for effective policy advocacy. Here\u2019s what we did:<\/p>\n