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Communication as an orchestra

Think tanks' communication function is central to their missions. But what can they do in the face of adverse contexts? This approach, presented over a series of posts and a workshop in Bangladesh, suggests that think tanks should aim to introduce their ideas into the public agenda and keep them there for as long as possible; thus maximising their chances of being present whenever a window of opportunity opens. This demands a command of think tank communications channels and tools that is akin to the role of an Orchestra's conductor.